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MarketingProfs
Jun 13, 2017 Vol. 16, No. 114
In this issue
1. How-To: LSI Keywords for SEO: What You Need to Know
2. Video: 10 Unexpected Business Benefits of Content Marketing
3.  PRO  Take 10: Eight Steps to Making Great Smartphone Videos
4. Survey Says: How Much Digital Ad Spend Is Lost to Fraudulent Bots?
5. Infographic: Why Social Media Is the Best Thing to Happen to Marketing Automation
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Advertisement  Become an Interactive Marketing Master.
This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy. Explore the Guide.
 
How-To
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LSI Keywords for SEO: What You Need to Know
By Brad Keys
As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read More
Video
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Marketing Video: 10 Unexpected Business Benefits of Content Marketing
By David Spark
This could have been titled "How and Where to Get More Funding for Content Marketing"—because it benefits nearly all business departments and functions. These are the arguments that can get you more budget from the C-suite for content marketing. Read More
FOR  PRO  Members
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Take 10: Eight Steps to Making Great Smartphone Videos
In just 10 minutes, you'll learn about essential planning considerations for smartphone videos. From outlining what you're going to shoot to ensuring you have all your accessories, this Take 10 will make sure you're (over) prepared for your next video shoot. Read More
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Advertisement  Demystifying Interactive Content.
There's a lot of buzz around interactive content, but also a lot of confusion about what it means and how it looks. This guide will clear up the confusion.
 
Survey Says
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How Much Digital Ad Spend Is Lost to Fraudulent Bots?
By Ayaz Nanji
Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and and the Association of National Advertisers (ANA). Read More
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AT-A-GLANCE
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Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]
By Laura Forer
Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out. Read More

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