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In This Issue
+ How-To: 4 Types of Free Offers and How to Calculate Their Cost to Marketers
+ Survey Says: How Email Blacklists Affect Marketing Campaigns
+ PRO NEW Seminar: How to Use Twitter for Real Business Impact
+ Infographic: What Separates 'A' Marketers From the Rest of the Pack?
+ My View: What's Missing in the Conversation About Marketing Technology?
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Advertisement  The Connected Consumer is transforming retail. Join Mozu and RSR as we discuss the challenges and opportunities for retailers in managing content and commerce in our omni-channel world, and the pitfalls of traditional commerce platforms. Register today to learn the latest strategies in this free webinar on June 19th.
How-To The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to Marketers
By Heidi Cohen
"Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate. Read More
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PRO NEW PRO Seminar: How to Use Twitter for Real Business Impact
You'll get an in-depth look at how your business can use Twitter to source and nurture leads, build a community with real business impact, develop relationships with influencers and the media, and attract a targeted, engaged following. You'll walk away with tactical tips, tools, and examples you can apply right away to put Twitter to work for you. Read More
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Advertisement  Join Mozu and RSR as we discuss the challenges and opportunities for retailers in managing content and commerce in our omni-channel world, and the pitfalls of traditional commerce platforms. Register today to learn the latest strategies in this free webinar on June 19th.
Survey Says
How Email Blacklists Affect Marketing Campaigns [Infographic]
By Ayaz Nanji
Landing on an email blacklist—a collection of IP addresses and domains flagged as "known" sources of spam—can greatly affect a brand's ability to reach consumers, according to a recent report from Return Path. Read More
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What Separates 'A' Marketers From the Rest of the Pack? [Infographic]
By Laura Patterson, Julie Schwartz
Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing and ITSMA Marketing Performance Management Survey. Read More
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My View What's Missing in the Conversation About Marketing Technology?
By Scott Vaughan
How marketing technology affects media professionals is rarely brought up, even though over $40 billion is invested in media annually. Here's a look at what we should be discussing. Read More
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Jun 17
 FREE Seminar—Seven Secrets to Beating Competitors on Google and Bing
Jun 19
 PRO Seminar—How to Use Twitter for Real Business Impact
Jun 24
 FREE Seminar—The Fifth P of Marketing: People, Email, and the Shifting Power Paradigm
Jul 10
 PRO Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
Jul 11
 Virtual Conference—Retail Marketing: Embracing the Customer-Centric Landscape FREE!
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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