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MarketingProfs
Jun 16, 2017 Vol. 16, No. 117
In this issue
1. How-To: Don't Give in to Marketing FOMO: 4 Steps to Resisting Shiny-Object Syndrome
2.  PRO  MarketingProfs Quick Study Course: Sales & Marketing Alignment
3. Survey Says: How Marketers Feel About Salary Transparency [Infographic
4. Infographic: 10 Time-Saving Tips and Tricks for Using Excel
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Advertisement  Become an Interactive Marketing Master.
This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy. Explore the Guide.
 
How-To
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Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome
By Erik Huberman
Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? In the end, though, you're only hurting yourself. Read More
FOR  PRO  Members
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MarketingProfs Quick Study Course: Sales & Marketing Alignment
You'll learn how to improve sales conversations by harnessing marketing and database insights. You'll also understand the benefits of making joint sales calls, treating sales and marketing as one revenue-generating organization, and creating customer-focused pipelines. Read More
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Advertisement  Demystifying Interactive Content.
There's a lot of buzz around interactive content, but also a lot of confusion about what it means and how it looks. This guide will clear up the confusion.
 
Survey Says
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How Marketers Feel About Salary Transparency [Infographic]
By Ayaz Nanji
Most marketing and advertising executives (82%) say their organization does not publicize employees' compensation, according to recent research from The Creative Group. Read More
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AT-A-GLANCE
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10 Time-Saving Tips and Tricks for Using Excel [Infographic]
By Laura Forer
Every marketer has his or her favorite Excel tricks. Do you know all 10 time-saving tips on this list? Read More

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