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MarketingProfs
Jun 19, 2017 Vol. 16, No. 118
In this issue
1. How-To: Nine Critical Issues to Consider Before You Buy Marketing Software
2. #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week
3.  PRO  On-Demand Seminar: The Broken Promise of Digital: Customer-Centric Marketing
4. Survey Says: What Bothers Consumers Most About Brand Marketing
5. Infographic: A Blueprint for Hit Marketing Campaigns: Collaboration
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Advertisement  Are you bringing the right company swag to trade shows, conferences, and business pitches? Brochures, flyers, postcards, apparel, and more can make a lasting impression on prospects. To find out how, download our free guide filled with marketing collateral ideas and pro-tips.
 
How-To
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Nine Critical Issues to Consider Before You Buy Marketing Software
By Chris Gomersall
Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: The Broken Promise of Digital: Make the Customer the Center of What We Do
Discover how to avoid the pitfalls of the same-old, same-old and execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of engaging content, you'll learn about building trust and capturing attention, regardless of platform. Read More
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Advertisement  Planning for a conference, trade show, or presentation? Don’t leave the office without branded swag. From brochures to t-shirts, the right products can turn a brief exchange with a prospect into new business for your company. Learn how to create meaningful marketing collateral with our free guide.
 
Survey Says
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What Bothers Consumers Most About Brand Marketing
By Ayaz Nanji
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones. Read More
Quick Take
#SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week
By Christian Neri
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads... Read More
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AT-A-GLANCE
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A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]
By Laura Forer
Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to drive successful campaigns. Read More

event calendar

Jun 20
FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21
FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27
FREE Seminar—Better User Appquisition With App Store Optimization
Jul 20
Teach Me How—Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes PRO
Aug 3
Online Course—Marketing Measurement & Analysis | 13 online classes
Oct 3-6
B2B Marketing Forum—Save $200 when you register by July 31!

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