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Wednesday, June 19, 2019

Google and Podcasts: The Next Big SEO Opportunity?
Five Segmentation Gaffes (And How to Avoid Them)
Five Ways to Convert More Customers With Call Analytics sponsored
What to Do When Your ABM Efforts Aren't Working
The Power, Potential, and Process of Personalized Marketing [Infographic]
 
Google and Podcasts: The Next Big SEO Opportunity?
Soon, Google will begin to add podcasts to search results, and podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.
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Five Ways to Convert More Customers With Call Analytics
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It's easy for us marketers to assume it's not our job to deal with inbound phone calls. Our awesome marketing gets prospects on the phone, the reps make the sales, we call it a day. Not so fast! There's more to do.
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Drowning in B2B Data? How to Derive Insights to Drive Growth
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With endless amounts of data flowing in from multiple sources, interpreting that data to drive meaningful and actionable insights becomes critical for marketers. Uncover the tactics your B2B peers are using to drive growth using data insights.
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Five Segmentation Gaffes (And How to Avoid Them)
Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily avoidable segmentation mistakes. Here are five common ones, along with tips to avoid them.
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What to Do When Your ABM Efforts Aren't Working
Implementing and leveraging ABM can be a bear—especially if your program isn't hyper-focused on the elements that are critical to success. But what are those elements, and what can you start doing right now? For starters, you can attend this webinar.
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The Power, Potential, and Process of Personalized Marketing [Infographic]
Personalization is powerful: It improves customer experience, it inncreases brand loyalty, it drives revenue, an it promotes creative consistency across marketing channels. Check out this infographic on the power, potential, and process of personalization.
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Profs Picks
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Data strategy is now top of mind for B2B Marketers—as it should be. Why? Increased use of prospect and customer data and analytics is changing how we approach advertising and marketing. Yet, common obstacles make it difficult to turn data into actionable insights to transform your marketing. Challenges and opportunities abound—from crafting effective data strategy to breaking down silos to getting smarter about ABM and programmatic advertising and more... Learn more here, and get the 2019 digital marketing trends report from Dun & Bradstreet and Adweek.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.
Upcoming Events
JUN
20
[Webinar] Using Automation for Spectacular B2B Campaigns
sponsored by GetResponse | 60 minutes
JUN
27
[Webinar] Using Data & Analytics to Drive ABM Success
sponsored by Dun & Bradstreet | 45 minutes
JUL
12
[Online Forum] Marketing Strategy
sponsored by Marketo | 3 live sessions
AUG
9
[Online Forum] Account-Based Marketing
sponsored by Uberflip | 3 live sessions
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Save $400 through June 21—register today!
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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