<title>MarketingProfs Today: Five Ways to Market to Gen-Y

Having trouble reading this email? View it in your browser.

	How-To: Five Ways to Market to Gen-Y
	Slide Show: Four Ways to Get Too Much Word-of-Mouth
	PRO: Enchant and Engage Your Customers With Guy Kawasaki
	Survey Says: Consumers Favor Public Feedback From Brands
	Quick Take: The Danger of Robotic Lead-Nurturing Programs
	My View: DDoS—Website Attacks Can Doom Your Marketing Efforts

Are your leads running wild? Round 'em up and wrangle 'em home with B2B Lead Roundup! In just one week, July 12–19, we'll show you how to generate, manage, and convert leads like a pro. Use code ROUNDUP and save $200.

Five Ways to Market to Gen-Y

By Tim Hare

The consumers of Generation-Y are the next great decision-makers in the consumer world. Fortunately, marketing to Gen-Y is actually not as difficult as you might think. Here are five ways to appeal to Gen-Y. Read More

Four Ways to Get Too Much Word-of-Mouth [Slide Show]

By Christian Gulliksen

Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your customers singing your praises over and over again, here are four ways to make that happen. Read More

PRO Favorite Take 10: How to Enchant and Engage Your Customers With Guy Kawasaki

In just 10 minutes, Guy Kawasaki walks you through the steps for building enchanting and valuable relationships. Learn the importance of fast, flat, and frequent communication and how to add value to your relationships via social media. Read More

There's less than two weeks left to access all recorded sessions from MarketingProfs' SocialTech 2012 on-demand. Buy your pass now and save 50% with code FINAL2. That's $49 for 12 B2B-focused presentations, including keynote by Sally Hogshead. Don't miss your last chance—register now!

Online Consumers Favor Public Feedback From Brands

Online consumers tend to be far more positive about brands that respond to their comments or complaints via public forums or social media channels rather than direct feedback methods such as email or phone calls. Read More

The Danger of Robotic Lead-Nurturing Email Campaigns

If your company operates in the B2B sphere, chances are your lead-nurturing program includes email campaigns with triggered messages. But if those messages are too robotic, they might do more harm than good. Read More

DDoS: Sophisticated Website Attacks Can Doom Your Marketing Campaigns

By Jim Rogers
For CIOs, a Distributed Denial of Service (DDoS) attack is a major headache. For CMOs, a website attack can spell disaster. Since marketing is among the functions hardest hit by DDoS attacks, some planning is in order. Read More

@ValerieDeveza Which of these Facebook mistakes are you making? via @amyporterfield https:////bit.ly/LRreQt via #sbzclub

Today's Question

By endurancematters 6/19/2012 at 11:42 PM
I own a sports massage therapy clinic. I'd like to open another clinic for therapeutic massage. Should I rebrand, or use our current name? Go To Question

Jun 21	PRO Seminar—Sales Messaging That Closes the Deal
Jun 26	FREE Seminar—The Top Inbound Metrics for B2B Marketers
Jul 10	Smart Marketers Tour—Boston join us in person for free!
Jul 12-19	MarketingProfs University LIVE—B2B Lead Roundup *save $200 with code ROUNDUP*
Jul 12	PRO Seminar—How to Effectively Generate and Manage Leads
Aug 9-27	MarketingProfs University LIVE—Search Marketing School: PPC *save $200 with code SEARCHPPC*
Sep 14	Virtual Conference—Content Marketing *sign up for free!*
Oct 4-5	B2B Forum 2012—Boston *save $300 or more with the Early Bird rate*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley	Director of Publications: Vahe Habeshian
Daily Editor: Bibi Wardak	Research Writer: Lenna Garibian
Blog Editor: Veronica Jarski	Contributors: Claire Coyne, Ken Gordon, Christian Gulliksen, Angela Natividad, and Maral Habeshian
Advertise with us: Download our Media Kit or call (866) 557-9625