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In This Issue
+ How-To: Get It Right—Three Commonly Misused Words
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: Social Media Use Nearly Doubles, Users Grow Older
+ Quick Take: The End of the 'Average American'
+ My View: Five Simple Rules for (Really) Going Green
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How-To Get It Right When You Write (or Speak): Three Commonly Misused Words
By Ernest Nicastro
In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean. Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read More
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Advertisement  Free eBook: Mastering Audience Engagement
Leverage traditional, digital and social media environments to improve the impact of your communications. Discover how to create engaging content, connect with communities, and turn your brand's audience into brand ambassadors. Download Chapter 4 now.
Survey Says
Social Media Use Nearly Doubles as Audiences Grow Older
Over the past two years, the number of people using social networking sites has nearly doubled, while the population of social networking users has shifted to older audience segments. Read More
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Quick Take
The End of the 'Average American'
Do you know who your customers are? There's no such thing as an "average American" anymore, so one-size-fits-all messaging just won't cut it. Learn how to dig deep into your customer data and tailor your messages for the right people. Read More
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My View Five Simple Rules for (Really) Going Green
By Len Dreifort
Green marketing is about selling products based on their environmental merits. Companies adopt eco-friendly perspectives to appeal to conscientious consumers, but some have gotten carried away with environmental claims. Read More
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@Rick_Now Why Google Panda Is More a Ranking Factor Than Algorithm Update https:////t.co/npbsYMY
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Forum Today's Question
By karinabutzek 6/21/2011 at 12:26 PM
I sent out our department e-newsletter to the whole company, but not many people opened it. Any ideas on how to get more people to read it? Go To Question
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