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MarketingProfs
Jun 26, 2017 Vol. 16, No. 123
In this issue
1. How-To: How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday
2. #SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories
3.  PRO  On-Demand Seminar: Why 'Always Be Testing' Is Wrong for Your Business
4. Survey Says: What Influences Consumers to Purchase From Marketing Emails?
5. Infographic: Customer Service Agents and Chatbots: A Beautiful Relationship
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How-To
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How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday
By Lyle Stevens
Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a micro-influencer program for the holiday season, this 5-month plan will get you started. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: Why 'Always Be Testing' Is Wrong for Your Business
We'll discuss why the "test everything" mentality is wrong and potentially dangerous for your company. We'll share why split-testing, one of the most used conversion-rate optimization tools, is not the be-all, end-all of optimization. We'll also cover when it is—and isn't—appropriate to test, Read More
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Survey Says
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What Influences Consumers to Purchase From Marketing Emails?
By Ayaz Nanji
Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. Read More
Quick Take
#SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week
By Christian Neri
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... Read More
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AT-A-GLANCE
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Customer Service Agents and Chatbots: A Beautiful Relationship [Infographic]
By Laura Forer
Chatbots are often positioned as an alternative to live customer service agents, but using both may give your customers the best experience. Check out the infographic to see how this match made in customer-care heaven can work. Read More

event calendar

Jun 27
FREE Seminar—Better User Appquisition With App Store Optimization
Jul 20
Teach Me How—Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes PRO
Aug 3
Online Course—Marketing Measurement & Analysis | 13 online classes
Oct 3-6
B2B Marketing Forum—Save $200 when you register by July 31!

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