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In This Issue
+ How-To: Five Tips for Effectively Marketing to College Students
+ Podcast: Have You Sat Down With Your Customer Lately?
+ PRO: The Marketer's Guide to Facebook Advertising
+ Survey Says: Funny Ads Beat Frugal in Good Times and Bad
+ Quick Take: Make Your Story 22 Times More Memorable
+ My View: Five Reasons Marketers Should Care About Stories
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How-To Five Tips for Effectively Marketing to College Students
By Atle Skalleberg
Generation Y is estimated to be the largest consumer group in US history, and marketers simply cannot afford to ignore the student segment. Learn why you should be marketing to college students—and how to do so effectively. Read More
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Podcast Have You Sat Down With Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts [Podcast]
By Matthew Grant
Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face. Read More
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PRO How-To Guide: The Marketer's Guide to Facebook Advertising
This 35-page guide will teach you why Facebook Ads are worth your time and money, how to target the right audience, do's and don'ts for writing ad copy and choosing creative, how to measure your results, and much, much more! Read More
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Survey Says
Funny Ads Beat Frugal in Good Times and Bad
Humorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report, which examined the advertising effectiveness of more than 4,000 ads before, during, and after the "Great Recession." Read More
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Quick Take
Make Your Story 22 Times More Memorable
Want to craft unforgettable content that sticks with your readers? To ensure that your story is remembered, effectively apply these six elements that make up a compelling story. Read More
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My View Five Reasons Marketers Should Care About Stories
By Jim Signorelli
Stories have always taught, inspired, motivated, and engaged us like no other form of communication has. Here are five reasons great storytelling has always been celebrated—and why marketers should care about the craft. Read More
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@PamMktgNut 5 Types of Blog Content That Drive Engagement https:////goo.gl/4QHky via @ShellyKramer
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Forum Today's Question
By jehn.ferec 6/26/2012 at 1:41 PM
Do you know of any tradeshows for marketing professionals in Canada? Go To Question
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Jul 10
Smart Marketers Tour—Boston join us in person for free!
Jul 10
FREE Seminar—The New Rules of Success for Mobile App Engagement and Retention
July 12
PRO Seminar—MarketingProfs University: How to Effectively Generate and Manage Leads
Jul 12-19
MarketingProfs University LIVE—B2B Lead Roundup save $200 with code ROUNDUP
Jul 19
PRO Seminar—How to Hammer Your Brand Into the Minds of Your Consumers
Aug 9-27
MarketingProfs University LIVE—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 14
Virtual Conference—Content Marketing sign up for free!
Oct 4-5
B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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