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| By Carol Han |
| Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.
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| You'll learn 10 keys to success by examining real-world examples that illustrate the challenges of creating marketing concepts. You'll gain a clearer understanding of what an ownable positioning concept really is, so you can hit the ground running.
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| Are CMOs and CFOs Aligned? |
| By Ayaz Nanji |
| Chief marketing officers and chief financial officers agree that they should be on same page with each other: 77% of CMOs and 76% of CFOs say such alignment is highly important, according to a recent report from Active International.
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| By Chris Norton |
| To succeed in the digital age, PR agencies must keep up to date with emerging market trends—and adjust the way they do business accordingly, especially in these five areas.
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Jun 5
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PRO
Seminar—10 Skills Every Marketer Needs to Enhance the Customer Experience |
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Jun 10
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FREE
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Jun 12
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PRO
Seminar—Talk Savvy: Smart Communication for a Social World with Amber Naslund |
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Jun 12
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MarketingProfs University—Marketing Writing Bootcamp |
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Jun 13
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Virtual
Conference—Content Marketing: Curate the "perfect" content FREE! |
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Jun 17
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FREE Seminar—Seven Secrets to Beating Competitors on Google and Bing |
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Oct 9-10
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B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today. |
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