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In This Issue
+ How-To: Why You Should Match a Brand's Marketing to Its Life Stage
+ PRO Favorite: How to Write the Perfect Email Subject Line
+ Survey Says: Mobile Display Ads Up 128% in Two Years
+ Quick Take: What You Need to Know About Lead-Nurturing Messages
+ My View: The Sony Data Breach—A Crisis Communication Lesson
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Advertisement  Explore the new world of communications: Free eBook
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How-To Why You Should Match a Brand's Marketing to Its Stage of Life
By Dave Matli
Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how the four stages of a brand's life dictate its marketing needs. Read More
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PRO PRO Favorite Take 10: How to Write the Perfect Email Subject Line
In our most popular Take 10 webcast, email marketing expert Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line. Read More
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Survey Says
Mobile Display Ads Up 128% in Past Two Years
The number of US advertisers using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011. Read More
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Quick Take
What You Need to Know About Lead-Nurturing Messages
Less is more. When nurturing your leads via email messages, keep things short, sweet, and relevant. Prospects won't waste their time digging for your buried hook, so be sure your messages answer these five questions in 10 seconds. Read More
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My View The Sony PlayStation Network Breach: Yet Another Lesson in Crisis Communication
By C. Edward Brice
Another day, another marketing misstep in the unfortunate context of crisis communication. The Sony data breach of 100 million user records is a reminder of the demand for honest, rapid, and ongoing communication.
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@kmueller62 5 Thoughts on the Future of Social Media https:////bit.ly/iGed5E
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Forum Today's Question
By strictlymenmag 6/6/2011 at 12:30 AM
How can a new magazine solicit advertising when it is starting with no track record or history? Go To Question
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June 9
 PRO Seminar—Conversion in a Social World: From Likes to Leads with Tim Ash
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
June 16
 PRO Seminar—How To Become A Content Juggernaut with Mitch Joel
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 28
 FREE Seminar—Creating a Seamless Experience Across Channels sponsored by Performable
July 8
 Digital Marketing World—Email Marketing free online conference
July 14-29
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
 
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