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MarketingProfs
Jul 10, 2017 Vol. 16, No. 131
In this issue
1. How-To: How to Harness the 'Testimonial Economy' in Your Marketing Strategy
2. #SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories
3.  PRO  On-Demand Seminar: Hack the Conversation: Discover Insights Through Social Data
4. Survey Says: What Differentiates High-Performing Marketing Teams
5. Infographic: Monday Inspiration: Legendary Quotes From Successful Entrepreneurs
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Our data suggests that users who have a great onboarding experience after an app download have a 90% likelihood of coming back to your app. Learn proven techniques that successful brands use to acquire users and engage them all the way from brand introduction to advocacy.
 
How-To
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How to Harness the 'Testimonial Economy' in Your Marketing Strategy
By Mark Babbitt
We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan. Read More
FOR  PRO  Members
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On-Demand Seminar: Hack the Conversation: Discover Insights Through Social Data
You'll learn how various companies have used conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with practical ways to begin mining online conversations to find important data and insights. Read More
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Mobile sales are set to grow by 35% in 2017 in US and Worldwide Retail Ecommerce Sales is expected to touch $1.915 Trillion! Learn about marketing channels such as social platforms, deep linking, omni-channel SMS strategies, and many more - that popular brands use to grow sales by 2X.
 
Survey Says
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What Differentiates High-Performing Marketing Teams
By Ayaz Nanji
High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce. Read More
Quick Take
#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week
By Christian Neri
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! Read More
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AT-A-GLANCE
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Monday Inspiration: Legendary Quotes From Successful Entrepreneurs [Infographic]
By Laura Forer
Here's a little midsummer inspiration to get you motivated. See what successful entrepreneurs, from Bill Gates to Beyonce, have to say about overcoming challenges and performing their best. Read More

event calendar

Jul 11
FREE Seminar—Five Must-Haves for an Effective Email Campaign
Jul 18
FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20
Teach Me How—Advanced Google Analytics for Marketers PRO
Jul 25
FREE Seminar—How to Build and Scale a Webinar Program
Aug 3
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Aug 3
Online Course—Marketing Measurement & Analytics | 13 online classes
Oct 3-6
B2B Marketing Forum—Save $200 when you register by July 31!

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