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MarketingProfs
Jul 12, 2017 Vol. 16, No. 133
In this issue
1. How-To: Communications Effectiveness: How to Achieve Genuine Breakthroughs
2. Podcast: Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch
3.  PRO  How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
4. Survey Says: Customer Referral Programs: Top Methods and Rewards
5. Infographic: How In-Store Tech Use and Preferences Differ by Gender
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Our data suggests that users who have a great onboarding experience after an app download have a 90% likelihood of coming back to your app. Learn proven techniques that successful brands use to acquire users and engage them all the way from brand introduction to advocacy.
 
How-To
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Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness
By Tim Pollard
Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication fail? Read More
Podcast
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Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. Read More
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How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
Lead magnets are vital to building your email list—and your business. In this 36-page guide, you'll discover 5 principles of effective lead magnets, 25 types of high-converting lead magnets, 17 ways to promote your lead magnets, various ways to collect emails, and more! Read More
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Mobile sales are set to grow by 35% in 2017 in US and Worldwide Retail Ecommerce Sales is expected to touch $1.915 Trillion! Learn about marketing channels such as social platforms, deep linking, omni-channel SMS strategies, and many more - that popular brands use to grow sales by 2X.
 
Survey Says
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Customer Referral Programs: Top Methods and Rewards
By Ayaz Nanji
The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity. Read More
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AT-A-GLANCE
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How In-Store Tech Use and Preferences Differ by Gender [Infographic]
By Laura Forer
Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about how men and women use technology differently to enhance their in-store experience. Read More

event calendar

Jul 11
FREE Seminar—Five Must-Haves for an Effective Email Campaign
Jul 18
FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20
Teach Me How—Advanced Google Analytics for Marketers PRO
Jul 25
FREE Seminar—How to Build and Scale a Webinar Program
Aug 3
Seminar—How to Create an Analytics Strategy That Ensures Success PRO
Aug 3
Online Course—Marketing Measurement & Analytics | 13 online classes
Aug 17
Teach Me How—How to Create a Successful Podcast That Ensures Success PRO
Oct 3-6
B2B Marketing Forum—Save $200 when you register by July 31!

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