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In This Issue
+ How-To: Know Your Audience (and How to Reach Them)
+ PRO: SmartTools—Email Campaign Planner
+ Survey Says: Kids Age 6-12, Parents, and Social Media
+ Quick Take: How to Score Your Leads With Six Simple Questions
+ My View: Get a Free Search Marketing Guide From MarketingProfs
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How-To Know Your Audience (and Where They Are and How to Reach Them)
By Bill McCabe
To achieve brand marketing goals, you must know your target audience—and how best to reach that group. Learn three key questions to ask before funneling marketing and ad dollars out of your television advertising budget and into new media. Read More
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PRO SmartTools: Email Campaign Planner
This online tool provides you with a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. The tool will help you define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Survey Says
Kids Age 6-12, Parents, and Social Media
No surprise: kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media, even though most social networking sites don't allow members under age 13. Read More
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Quick Take
How to Score Your Leads With Six Simple Questions
Countless solutions have been developed to automate lead-scoring, but those scores don't provide salespeople much valuable information. Learn a practical six-question scoring system that effectively evaluates and qualifies leads. Read More
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My View Get a Free Downloadable Search Marketing Guide From MarketingProfs
By Verónica Maria Jarski
Want to make finding your business easy for potential clients and current customers? Download the free search marketing guide from MarketingProfs, and learn what it takes to improve your online visibility. Read More
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@PublicityGuru How to Write an Article in 20 Minutes https:////bit.ly/LhwQrL
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Forum Today's Question
By lori 7/12/2012 at 1:37 PM
How can I invite customers to become a fan of our Facebook page? Go To Question
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