Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
Jul 13, 2017 Vol. 16, No. 134
In this issue
1. How-To: The Business Case for Behavior-Changing Content: 5 Rules of Engagement
2. Quick Take: Five Best-Practices for Managing Digital Marketing Content and Assets
3.  PRO  On-Demand Seminar: Creating Trustworthy Content
4. Survey Says: The 20 Most Effective Numbers in Facebook Post Headlines
5. Infographic: What 2 Billion User Journeys Tell Us About Personalization
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  Get Free Ebook
Our data suggests that users who have a great onboarding experience after an app download have a 90% likelihood of coming back to your app. Learn proven techniques that successful brands use to acquire users and engage them all the way from brand introduction to advocacy.
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
The Business Case for Behavior-Changing Content: Five Rules of Engagement
By Tara-Nicholle Nelson
Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations. Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
On-Demand Seminar: Creating Trustworthy Content
Content veteran Gerry McGovern will teach you how to create an online customer experience that's based on trust. You'll walk away with a solid understanding of guidelines for the kind of no-fluff content your customers will use and believe in. Read More
advertisement
Advertisement  Free Whitepaper
Mobile sales are set to grow by 35% in 2017 in US and Worldwide Retail Ecommerce Sales is expected to touch $1.915 Trillion! Learn about marketing channels such as social platforms, deep linking, omni-channel SMS strategies, and many more - that popular brands use to grow sales by 2X.
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
The 20 Most Effective Numbers in Facebook Post Headlines
By Ayaz Nanji
List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo. Read More
Quick Take
Five Best-Practices for Managing Digital Marketing Content and Assets
By Leslie Weller
In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider. Read More
Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement
AT-A-GLANCE
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
What 2 Billion User Journeys Tell Us About Personalization [Infographic]
By Laura Forer
How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the infographic for more. Read More

event calendar

Jul 18
FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20
Teach Me How—Advanced Google Analytics for Marketers PRO
Jul 25
FREE Seminar—How to Build and Scale a Webinar Program
Aug 3
Seminar—How to Create an Analytics Strategy That Ensures Success PRO
Aug 3
Online Course—Marketing Measurement & Analytics | 13 online classes
Aug 17
Teach Me How—How to Create a Successful Podcast That Ensures Success PRO
Oct 3-6
B2B Marketing Forum—Save $200 when you register by July 31!

advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625