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In This Issue
+ How-To: 14 Things You Need to Know About Marketing Communications Today
+ Survey Says: How Search Marketers Use Twitter: Top Sources, Most RT'd
+ PRO Seminar (NEW!): The Art of Retention: How to Create Customers for Life
+ Infographic: The Art and Science of Content Marketing
+ My View: Three Ways Social Media Tools Are Failing You
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Advertisement  Beautiful email gets better results. Learn how you can create emails in minutes that look great everywhere, including mobile devices. Visit www.campaignmonitor.com to get started.
How-To It's a New Brand World: 14 Things You Need to Know About Marketing Communications Today
By Linda Kearns
What does it take to work successfully as a marketing communications professional in today's world? Read More
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PRO NEW PRO Seminar: The Art of Retention: How to Create Customers for Life
You'll learn how to implement key strategies that will increase brand loyalty among your current customers so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again and again. Read More
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Advertisement  Powerful email marketing doesn't have to be difficult. Campaign Monitor makes it easy to segment your lists, set up automated campaigns, and get great reporting on the results. Visit www.campaignmonitor.com to get started.
Survey Says
How Search Marketers Use Twitter: Top Content Sources, Most Retweeted Handles
By Ayaz Nanji
Search Engine Land is the industry source most shared by search marketers on Twitter, according to a recent analysis by Leadtail. Read More
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Quick Take
The Art and Science of Content Marketing [Infographic]
By Verónica Maria Jarski
To be a successful content marketer, do you need to be a left-brainer or a right-brainer? Both, according to this infographic. Here's why. Read More
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My View Three Ways Social Media Tools Are Failing You
By Kristin Muhlner
First-generation social tools are not delivering the results that marketers need. Here's a look at three reasons why those tools aren't working. Read More
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Jul 15
 FREE Seminar—Leveraging Customer Engagement Using Segmentation
Jul 17
 PRO Seminar—The Art of Retention: How to Create Customers for Life
Jul 22
 FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars—Part 1
Jul 24
 PRO Seminar—Social Selling: How to Market and Sell to the Modern Buyer
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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