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In This Issue
+ How-To: Six Do's and Don'ts of Email Design
+ PRO Seminar: Eight Critical SEO Metrics
+ Survey Says: Marketing Execs Dish on Mobile, Social, Trends
+ Quick Take: Use Social Serendipity to Boost Innovation
+ My View: Muse on the Moon—How Far Should We Go to Get PR?
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Advertisement  Breaking up is hard to do.
Meet Jane. Jane works in marketing and struggles with misplaced files, miscommunication with her team and clients, and slow approvals. She's ready to call it quits until John saves the day with an online collaboration solution from Central Desktop. Watch the drama unfold.
How-To Six Do's and Don'ts of Email Design
By John Murphy
Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails to get results. Read More
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PRO PRO Seminar: Eight Critical SEO Metrics
Join us Thursday and learn eight invaluable metrics to improve your organic rankings, including brand to non-brand ratio, page authority, visitors per keyword, and many more. You'll walk away with the knowledge needed to expand your keyword list, increase your rankings, and prioritize your efforts. Read More
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Advertisement  Fifty-nine percent of back to school apparel emails are sent in August...
But, many students wait for school to start in September before actually buying. Are you sending your back-to-school emails at the wrong time?
Learn the A,B,C’s of back-to-school email marketing trends today!
Survey Says
Marketing Execs Dish on Mobile, Social, Trends in Their Profession
Mobile is expected to be the most influential advertising medium over the next three to five years. Nearly two-thirds (66%) of execs say spending on mobile-related projects will increase significantly over that same period. Read More
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Quick Take
Use Social Serendipity to Boost Innovation
Looking to spark innovation? Manipulate chance (and her sister, ability) to your advantage in today's social world. Learn three types of serendipity—and make them work for you. Read More
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My View Muse on the Moon: How Far Should We Go to Get PR?
By Ted Mininni
British alternative rock band Muse wants to convince Sir Richard Branson to give them a free trip to space, where they hope to record a song. How huge would the publicity be for both parties if they pulled that off? Read More
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@gerrymcgovern Measure negative Web behavior, not just positive behavior: https:////tinyurl.com/6bfyqex
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Forum Today's Question
By andymullen1 7/15/2011 at 8:28 AM
I am looking to launch a new brand of liquor. Can you recommend resources with information on packaging and outsourcing production? Go To Question
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July 14-29
 MarketingProfs University LIVE—Websites That Work
July 20
 FREE Seminar—Content Rules: Create Content that Ignites Your Business sponsored by Citrix
July 21
 PRO Seminar—Eight Critical SEO Metrics with Stephan Spencer
July 26
 FREE Seminar—Growing Your Global Fan Base on Facebook sponsored by Vitrue
July 28
 PRO Seminar—Strengthen Customer Experience on Social Media Platforms with Linda Ireland
Aug 12
 Digital Marketing World—Content free online conference
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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