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| By Verónica Maria Jarski |
| To inspire people to prepare for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Downright scary...
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| By Matthew Grant |
| Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast.
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| Learn how to engage prospects earlier in the buying process and steer them in your direction in a way that supports prospects' research and decision-making. It offers 16 "road rules" for lead marketing success and a graphic road map of the B2B buyer's journey.
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| Social Shifting Beyond Marketing |
| Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the organization, according to a study by Ketchum and FedEx.
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By Drew McLellan
Before consumers buy from you, they must know, like, and trust you. Traveling along that continuum takes time. That’s why a drip marketing strategy makes sense.
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