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MarketingProfs
Jul 2, 2018 Vol. 17, No. 102
In this issue
1. How-To: 10 Overlooked B2B Optimization Opportunities to Boost Your Website
2. Article: Four Niche-Industry Social Media Marketing Campaigns Done Right
3.  PRO  NEW Interactive Course: Everybody Writes: Modern Marketing Writing
4. Quick Take: How to Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
5. Survey Says: The Digital Work Tools Marketers Can't Do Without
6. Infographic: To Bot or Not to Bot?
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Advertisement  Teams that learn (and play) together, stay together. Register a team of three or more for MarketingProfs B2B Marketing Forum and save up to $900 per ticket.
 
How-To
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10 Overlooked B2B Optimization Opportunities to Boost Your Website
By Iris Shoor
You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions. Read More
Today's Sponsored Article
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Four Niche-Industry Social Media Marketing Campaigns Done Right
By Brandon Lewis
Looking for some social media inspiration? Go beyond standard posts with these four unique and effective campaigns. Read More
FOR  PRO  Members
Today's PRO Item
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NEW Interactive Course: Everybody Writes: Modern Marketing Writing
In this 90-minute program, you'll learn the fundamental shifts in thinking that require marketers to inspire, educate, and help rather than talk up benefits and features. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More
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Advertisement  Ready to transform your career (and possibly even your life)? Join us for MarketingProfs B2B Marketing Forum this November in San Francisco. 65 sessions, 4 Keynotes, creative networking, and more!
 
Survey Says
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The Digital Work Tools Marketers Can't Do Without
By Ayaz Nanji
Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing services, according to recent research from Widen. Read More
Quick Take
Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?! Read More
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AT-A-GLANCE
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To Bot or Not to Bot? [Infographic]
By Laura Forer
Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program. Read More

event calendar

Jul 12
Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13
Virtual Conference—Content Marketing | Effective strategies for revenue-generating content!
Jul 19
Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing PRO
Nov 13-16
B2B Marketing Forum—Register by June 30 to save up to $400!

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