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In This Issue
+ How-To: Three Steps to Prepare Your Brand for the New gTLD Expansion
+ PRO Seminar: 10 Best-Practices for Performing Competitive Teardowns
+ Survey Says: Twitter Driving Online Convo About Fortune Global 100 Brands
+ Quick Take: Three Ways to Keep Your Search Rankings Healthy
+ My View: Hear Ye, Hear Ye: Use LinkedIn Announcements to Generate Leads
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Advertisement  Free Kit: Learn How To Organize Your Social Enterprise. This free kit from HootSuite Enterprise demonstrates the principles of organizing your business for social expediency and highlights best practices for social media success. This kit includes a free webinar and a white paper to get you started.
How-To Three Steps to Prepare Your Company's Brand for the New gTLD Expansion
By Frederick Felman
You've been hearing about the generic top-level domain (gTLD) registration expansion. From 22 now (think .com, .net, .org, etc.), TLDs will expand to 1,400+ starting in 2013. Will you be ready? Read More
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PRO PRO Seminar: 10 Best-Practices for Performing Competitive Teardowns
You'll learn how to perform product teardowns and to benchmark your progress and the progress of your competitors. You'll also learn to legally acquire competitors' products, scrutinize their strengths and weaknesses, and use the results to improve your marketing and sales collateral. Read More
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Advertisement  Free Kit: Learn How To Organize Your Social Enterprise. This free kit from HootSuite Enterprise demonstrates the principles of organizing your business for social expediency and highlights best practices for social media success. This kit includes a free webinar and a white paper to get you started.
Survey Says
Twitter Driving Most Online Conversations About Fortune Global 100 Brands
On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online mentions per month, mostly via Twitter, according to Burson-Marsteller and Visible Technologies. Read More
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Quick Take
Three Ways to Keep Your Search Rankings Healthy
Google continues to personalize search results, so searchers see results tailored to their online behavior. How can you keep your rankings healthy when your customers see different search results even if they're using the same search terms? Read More
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My View Hear Ye, Hear Ye: Use LinkedIn Announcements to Generate Leads
By Shelly Kramer
With 160+ million users, LinkedIn is a powerful professional networking site. Maintaining an updated profile and regularly participating on LinkedIn can help you land a job and attract clients. Read More
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Jul 24
FREE Seminar—Tips for Generating Demand with Social Media
Jul 26
PRO Seminar—Ten Best Practices for Performing Competitive Teardowns
Jul 31
FREE Seminar—Attract and Engage: Two Video Marketing Experts Share Hard-Won Lessons
Aug 2
PRO Seminar—Not Your Father's B2B: Building Business in Today's New World of Marketing
Aug 9-27
MarketingProfs University—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 13-Oct 1
MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
Virtual Conference—Content Marketing sign up for free!
Oct 4-5
B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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