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In This Issue
+ How-To: Optimize for Local Search With Citation-Building Strategies
+ Podcast: Smart Marketers Road Show With Jeff Mayersohn, Lou Imbriano
+ PRO Favorite How-To: The Complete Field Guide to Facebook Marketing
+ Survey Says: B2B Email Marketing Best-Practices and Trends
+ Quick Take: How to Pin With Purpose on Pinterest
+ My View: Five Tips for Crafting a Tablet Strategy
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Advertisement  Free Kit: Learn How To Organize Your Social Enterprise. This free kit from HootSuite Enterprise demonstrates the principles of organizing your business for social expediency and highlights best practices for social media success. This kit includes a free webinar and a white paper to get you started.
How-To How to Optimize for Local Search With Post-Venice Citation-Building Strategies
By Zach Thompson
With the recent release of Google's Venice update, local search has become more important than ever for your organization. And if you don't have a strategy for local search optimization, you're losing customers. Read More
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Podcast Smart Marketers Road Show Rundown, With Jeff Mayersohn and Lou Imbriano
By Matthew Grant
The final event of the MarketingProfs Smart Marketers Tour was our best-attended. Interview guests were Jeff Mayersohn of the Harvard Bookstore in Harvard Sq., and Lou Imbriano, CEO of TrinityOne and former CMO of the New England Patriots. Read More
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PRO PRO Favorite How-To Guide: The Complete Field Guide to Facebook Marketing
This 55-page guide will help you conquer Facebook, it features plenty of B2B examples alongside B2C approaches, to ensure that you get the information you need to succeed. Learn tips and strategies, tools to use, and how to measure your success! Read More
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Advertisement  Free Kit: Learn How To Organize Your Social Enterprise. This free kit from HootSuite Enterprise demonstrates the principles of organizing your business for social expediency and highlights best practices for social media success. This kit includes a free webinar and a white paper to get you started.
Survey Says
B2B Email Marketing Best-Practices and Trends
Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more effective for nurturing prospects than lead generation, according to a study by Pardot. Read More
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Quick Take
How to Pin With Purpose on Pinterest
Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. But how effectively are businesses sharing their visual content on Pinterest? Unfortunately, not very. Savvy content marketers, however, know the power of Pinterest... and they know share content purposefully. Read More
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My View Five Tips for Crafting a Tablet Strategy (Yes, Tablets Need Their Own Category)
By Stephanie Miller
We know tablets are driving new shifts in consumer and business behavior that change the way marketers must connect with audiences. Now, new research shows that tablet users are a whole new category. Read More
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@DarrenSquires This hidden Facebook page feature is key to getting your content seen https:////goo.gl/A7z8H
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Forum Today's Question
By IHEARTStrategy on 7/23/2012 at 2:28 PM
After a four-month brand strategy development project, a client with no marketing background takes a look at the positioning statement and completely replaces it. What would you do? Go To Question
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Jul 26
PRO Seminar—Ten Best Practices for Performing Competitive Teardowns
Jul 31
FREE Seminar—Attract and Engage: Two Video Marketing Experts Share Hard-Won Lessons
Aug 2
PRO Seminar—Not Your Father's B2B: Building Business in Today's New World of Marketing
Aug 7
FREE Seminar—Mobile Customer Path: From Click to Conversion
Aug 9-27
MarketingProfs University—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 13-Oct 1
MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
Virtual Conference—Content Marketing sign up for free!
Oct 4-5
B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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