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In This Issue
+ How-To: Sell Ad Space on Your Website
+ PRO Favorite Seminar: How to Be a Social Media Strategist
+ Survey Says: Smartphones Now Majority of New Cellphone Purchases
+ Quick Take: How to Make the 'Nudge Effect' Work for You
+ My View: FDA Takes Wrong Approach to Influence Smokers
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Advertisement  The Social Media Pocket Guide
New 40-page whitepaper covering best practices and proven tactics for achieving social media program success. Discover new content strategies, real-world examples and measurement methods for the 6 best ways to use social media. Download the Pocket Guide.
How-To How to Sell Ad Space on Your Website
By David Murton
If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue. Read More
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PRO PRO Favorite Seminar: How to Be a Social Media Strategist, Not the Social Help Desk
In this member-favorite seminar, thought-leader and analyst Jeremiah Owyang presents his latest research (conducted with MarketingProfs), which uncovers six major obstacles confronting social strategists. He also discusses how to overcome those obstacles. Read More
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Advertisement  Join David Daniels from The Relevancy Group, and Dan Smith from ClickSquared when they reveal survey results that uncover ways for marketers to improve their cross-channel marketing efforts. Register for the webinar: Connecting Campaign Management Across Channels on Wed, July 13, 1:00 - 2:00 pm EST
Survey Says
Smartphones Now Majority of New Cellphone Purchases
More than one-half (55%) of US consumers who purchased a new handset in the three-month period ended May 2011 bought a smartphone instead of a feature phone, up from the 34% who did so during the same period one year earlier. Read More
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Quick Take
How to Make the 'Nudge Effect' Work for You
Whether or not subscribers open your emails, your presence in their inboxes can produce the "nudge effect." Unopened messages can trigger people to take action, so be sure to optimize your emails for the nudge effect using these tips. Read More
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My View FDA Takes Wrong Approach to Influence Smokers
By Paul Barsch
Governments are convinced that graphic warnings are necessary to scare smokers away from their Marlboros. But will a picture of a baby's corpse, an autopsy, or a bloody skull dissuade smokers from puffing away? Read More
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@jchernov Watching this video about Google Panda... the best 10 min. I've spent all week. Great job @randfish https:////elq.to/owODxH
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Forum Today's Question
By vscidd 7/5/2011 at 3:09 PM
What is the difference, if any, between a brand positioning statement and a value proposition statement? Go To Question
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July 8
Digital Marketing World—Email Marketing free online conference
July 12
FREE Seminar—Content Marketing & Lead Nurturing sponsored by Eloqua
July 14
PRO Seminar—Getting Your Website Strategy Right with Gerry McGovern
July 14-29
MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
July 20
FREE Seminar—Content Rules: Create Content that Ignites Your Business sponsored by Citrix
July 21
PRO Seminar—Eight Critical SEO Metrics with Stephan Spencer
Feb 16-17
SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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