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MarketingProfs
Jul 7, 2017 Vol. 16, No. 130
In this issue
1. How-To: Five Keys to Improving Your Influencer Marketing Campaign
2.  PRO  MarketingProfs Quick Study Course: Websites
3. Survey Says: The Remarkable Reach of Traditional Radio
4. Infographic: How Millennials Are Changing the Shopping Landscape
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How-To
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Five Keys to Improving Your Influencer Marketing Campaign
By Jonathan Chanti
To join the growing number of businesses using the proven power of influencer marketing—to the tune of a $6.50 return on each dollar invested—take these 5 steps to ensure a successful influencer marketing campaign. Read More
FOR  PRO  Members
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MarketingProfs Quick Study Course: Websites
Get insights on everything from driving conversions and building your client database to implementing an overarching digital and mobile strategy. You'll learn how to create compelling, optimized website content. You'll also discover how to use analytics to improve website engagement. Read More
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Advertisement  PRO's virtual library of training, best practices, trends, and tools helps marketers like you stay up-to-date so you can face any marketing challenge head-on. Bonus: Save 25% this month only with code JULYPRO.
 
Survey Says
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The Remarkable Reach of Traditional Radio
By Ayaz Nanji
Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen. Read More
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AT-A-GLANCE
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How Millennials Are Changing the Shopping Landscape [Infographic]
By Laura Forer
Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an infographic to explain just that. Read More

event calendar

Jul 11
FREE Seminar—Five Must-Haves for an Effective Email Campaign
Jul 18
FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20
Teach Me How—Advanced Google Analytics for Marketers PRO
Jul 25
FREE Seminar—How to Build and Scale a Webinar Program
Aug 3
Seminar—How to Create an Analytics Strategy That Ensures Success PRO
Aug 3
Online Course—Marketing Measurement & Analytics | 13 online classes
Oct 3-6
B2B Marketing Forum—Save $200 when you register by July 31!

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