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MarketingProfs
Jul 8, 2015 Vol. 14, No. 130
In this issue
1. How-To: Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders
2. Podcast: How to Keep Your Marketing Legal: Attorney Sara F. Hawkins
3.  PRO  How-To Guide: SEO for Content Marketers: Push Your Content to the Top
4. Survey Says: 2015 Global Ad Spend Forecast by Medium and Region
5. My View: From Browsing Online to Delivery, Product Packaging Matters to E-Commerce
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How-To
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Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders
By Kristina Jaramillo
A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with. Read More
Podcast
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How to Keep Your Marketing Legal: Attorney Sara F. Hawkins on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions. Read More
FOR  PRO  Members
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How-To Guide: SEO for Content Marketers: How to Push Your Content to the Top
In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for, crafting strategies for using keywords and links to boost your ranking, and evaluating your search engine results. Read More
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Survey Says
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2015 Global Ad Spend Forecast by Medium and Region
By Ayaz Nanji
Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia. Read More
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My View
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From Browsing Online to Delivery, Product Packaging Matters to E-Commerce Shoppers
By Amy Finn
Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does. Read More

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