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In This Issue
+ How-To: Planning Isn't Free—Marketing Lessons From HGTV
+ PRO: A Guide to YouTube & Creating Your Own YouTube Channel
+ Survey Says: 14M Americans Scanned QR Codes via Mobile in June
+ Quick Take: Why Surprising and Delighting Customers Isn't Enough
+ My View: Book Review—Maximizing Lead Generation
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Advertisement  Build Business with Social Media [New 40 Page Guide]
Learn the latest best practices and proven tactics for social business success. Find content strategies, templates, real-world examples and measurement methods for the 6 best ways to use social media. Download the Social Media Pocket Guide.
How-To Planning Isn't Free: What Marketers Can Learn From HGTV
By Laura Patterson
HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila—a new marketing plan! But that won't get you results. Read More
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PRO A Quick Guide to YouTube & Creating Your Own YouTube Channel
In 2010, YouTube users uploaded more than 13 million hours of video content—resulting in more than 700 billion views. Learn how you can use YouTube to create awareness for your brand and connect with interested viewers with A Quick Guide to YouTube & Creating Your Own YouTube Channel. Read More
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Advertisement  Free Webinar from Sysomos:
Tapping the Flow: Generating Sales Leads through the Social Stream
Wed. Aug. 24, 2-3 pm ET
Join Mark Evans and Nygel Weishar and discover the top words to listen for. Learn how to trigger alerts to the right sales personnel when sales opportunities present themselves.
Survey Says
14M Americans Scanned QR Codes via Smartphone in June
Some 14 million mobile users in the US—or 6.2% of the total mobile audience—scanned a QR (Quick Response) or bar code on their mobile device in June 2011. Read More
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Quick Take
Why Surprising and Delighting Customers Isn't Enough
Do you want to make your customers really happy? Surprising and delighting them with creative marketing and promotion is great, but it's not enough. You need to solve their problems, too. Focus on that goal using these four tips. Read More
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My View Book Review: Maximizing Lead Generation by Ruth Stevens
By Carrie Shearer
I'm a big fan of Ruth Stevens's writing, so I eagerly awaited the arrival of her new book Maximizing Lead Generation: The Complete Guide for B2B Marketers. I wasn't disappointed. Here's what readers can expect to learn. Read More
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ReTweet This
@JeffGoins The Most Dangerous Threat to Your Online Marketing Efforts https:////t.co/iENHDLQ via @copyblogger
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Forum Today's Question
By vance.rollins 8/15/2011 at 12:59 PM
I have a product that offers monthly access to different yoga studios across North America. Can you offer ideas on how to market my product? Go To Question
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Aug 18
 PRO Seminar—Subject Lines: The Impact on Email Subscriber Behavior with Dela Quist
Aug 23
 FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Aug 25
 PRO Seminar—Measuring and Sustaining Social Media Success with Geoff Livingston
Aug 31
 FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix
Sept 9
 Digital Marketing World—Smarter Marketer free online conference
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
 
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