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MarketingProfs
Aug 17, 2017 Vol. 16, No. 159
In this issue
1. How-To: Is There Such a Thing as a 'Brand Fail' Anymore?
2. Quick Take: How to Drive Real Results Through Sales, Marketing, and AI
3.  PRO  Today's Live Seminar: How to Create a Successful Podcast
4. Survey Says: The 10 Biggest Advertisers in the United States
5. Infographic: Five Direct Mail Myths About Millennials
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Advertisement  Five Most Common Digital Marketing Mistakes eBook for 2017. It's never too late to take a fresh look at your digital marketing habits to see if you might be a bit off course. To avoid some common mistakes and get back on the path to profitability, download the eBook now.
 
How-To
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Is There Such a Thing as a 'Brand Fail' Anymore?
By Dan Brotzel
When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail? Read More
FOR  PRO  Members
Today's PRO Item
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Today's Live Seminar: The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording, editing and promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds! Read More
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Advertisement  Featured eBook: 5 Common Digital Marketing Mistakes eBook for 2017. To get the most out of your digital marketing efforts, you’ll not only want to understand best practices, but also know the pitfalls. To avoid the five most common mistakes and optimize your way to success, download the eBook now.
 
Survey Says
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The 10 Biggest Advertisers in the United States
By Ayaz Nanji
Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media. Read More
Quick Take
How to Drive Real Results Through Sales, Marketing, and AI
By Mike Kostow
Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated. Read More
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AT-A-GLANCE
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Five Direct Mail Myths About Millennials [Infographic]
By Laura Forer
If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them. Read More

event calendar

Aug 15
FREE Seminar—The Fast and the Frustrated: How to Get Your Content to Market Faster
Aug 17
Teach Me How—How to Create a Successful Podcast That Ensures Success PRO
Aug 22
FREE Seminar—Webinar: 10 Tips for Producing Compelling Customer Story Videos
Aug 29
FREE Seminar—2017 Webinar Benchmarks Report
Oct 3-6
B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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