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| By Leonard Tan |
| Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you can take advantage of it.
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| By Kerry O'Shea Gorgone |
| Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action.
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| In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads.
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| How Marketers Handle Global Email Campaigns |
| By Ayaz Nanji |
| Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent report from Lionbridge.
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| By Hana Abaza |
| Failing to properly implement and use marketing automation sets you up for frustration in the short term—and failure in the long term.
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