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In This Issue
+ How-To: Protect Your Brand With Good Customer Service
+ PRO Seminar: Measuring and Sustaining Social Media Success
+ Survey Says: Top-Tier B2B Marketers More Likely to Track ROI
+ Quick Take: Four Lessons From the Social Business Trenches
+ My View: Top 5 Tips for Better Lead Nurturing Campaigns
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Advertisement  FREE Sysomos white paper: Generating Sales Leads through the Social Stream
Discover the top words to listen for and learn how to trigger alerts to the right sales personnel to respond quickly when sales opportunities present themselves. Download Now!
How-To Customer Service Can Make or Break Your Brand: Eight Steps for Success
By Barbara Bix
What's the use in receiving stellar product reviews and making lots of sales if you can't pick up the pieces when something goes wrong? Here are eight ways to protect your brand when tackling customer problems. Read More
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PRO PRO Seminar: Measuring and Sustaining Social Media Success
Join us this Thursday as Geoff Livingston shares how to apply SMART goals to your social media campaigns and measure what matters beyond follower counts and content reposts. As an added bonus, ten attendees will receive a copy of Geoff's new book, Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy. Read More
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Advertisement  Free Whitepaper
69% of consumers will shop online or use comparison shopping websites for back-to-school shopping. Download Now!
Survey Says
Top-Tier B2B Marketers More Likely to Track ROI, Report Growth
B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than their competitors. Read More
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Quick Take
Four Lessons From the Social Business Trenches
Social business has matured enough that we can glean what works—and what doesn't work— from past experience. Take heed of these four lessons to drive improved outcomes when applying social media within a large organization. Read More
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My View Top 5 Tips for Better Lead Nurturing Campaigns
By Megan Leap
A great lead nurturing campaign can have a dramatic impact on an organization's bottom line. But so few B2B marketers get it right. Here are five tips that'll help you seal the deal faster. Read More
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ReTweet This
@jaybaer Social Media Optimization: 3 Steps to Tweeting with a Purpose https:////ar.gy/XmK
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Forum Today's Question
By nitin 8/18/2011 at 8:24 AM
Would naming our lingerie brand 'Curvypear' attract only larger women, rather than customers of all sizes? Go To Question
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Aug 23
FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Aug 25
PRO Seminar—Measuring and Sustaining Social Media Success with Geoff Livingston
Aug 31
FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix
Sep 9
Digital Marketing World—Smarter Marketer free online conference
Sep 15
PRO Seminar—What Marketers Should Know About Google with Maile Ohye
Sep 15-30
MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Mar 29-30
SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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