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In This Issue
+ How-To: Customers Are Telling You How to Market to Them
+ Video: Loyalty—Getting Internal Buy-In and Gauging External Success
+ PRO Take 10: How to Deal With Negative Comments on Facebook
+ Survey Says: Mobile Users Unsatisfied With Mobile Web Experience
+ Quick Take: What Your Content Can Learn From Public Speaking
+ My View: Marketers—Call Them Agents of Change
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Advertisement  FREE Sysomos white paper: Generating Sales Leads through the Social Stream
Discover the top words to listen for and learn how to trigger alerts to the right sales personnel to respond quickly when sales opportunities present themselves. Download Now!
How-To Potential Customers Are Telling You How to Market to Them!
By Arnie Kuenn
The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant subject matter and learn about your customers. Read More
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Video Loyalty: Getting Internal Buy-In and Gauging External Success, Part 4 [Video]
This video explores new stats about consumer loyalty behaviors; how to convince internal stakeholders about the benefits of loyalty platforms; and why consumer loyalty has become more accountable than ever. Read More
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PRO Take 10: How to Deal With Negative Comments on Facebook
In just 10 minutes, learn how to manage negative comments from both your Facebook page's admin panel and your wall itself. Learn how to filter out certain words or phrases, set permissions on what fans can and cannot post, and rescue comments mistakenly marked as spam. Read More
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Advertisement  Free Whitepaper
69% of consumers will shop online or use comparison shopping websites for back-to-school shopping. Download Now!
Survey Says
Smartphone Users Frustrated With Mobile Web Experience
Many mobile users are unsatisfied with the mobile Web experience: 18% of users say their recent mobile browsing experiences have been frustrating, and 70% describe their experiences as "just OK." Read More
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Quick Take
What Your Online Content Can Learn From Public Speaking
Keep it simple is the golden rule of public speaking—and writing blog posts. Here are two ways you can get your message to resonate with your audience and rank well on search engines. Read More
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My View Marketers: Call Them Agents of Change
By Helena Bouchez
One of the most important roles of a marketing consultant is to facilitate change, so it is vital that clients trust consultants. Here's some advice for marketers grappling with how to handle change-averse clients. Read More
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@djwaldow Clicks, Cakes, & The Limits of Social Media "Science." https:////ar.gy/X_g I wish I could bear hug @webby2001 for this GEM of a post.
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Forum Today's Question
By J. Hamilton 8/22/2011 at 8:44 AM
Would it be committing SEO suicide to have a static landing page with three links to a company's different websites? Go To Question
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Aug 23
 FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Aug 25
 PRO Seminar—Measuring and Sustaining Social Media Success with Geoff Livingston
Aug 31
 FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix
Sep 9
 Digital Marketing World—Smarter Marketer free online conference
Sep 15
 PRO Seminar—What Marketers Should Know About Google with Maile Ohye
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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