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In This Issue
+ How-To: Marketing Ops: The Six A's of Marketing Performance Management
+ Survey Says: Marketing Email Year-Over-Year Benchmarks and Trends
+ New! PRO Seminar: Retrain Your Brain for Healthier Marketing
+ Infographic: Top Acquisitions of the Biggest Tech Companies
+ My View: Four Things About Branding That B2Bs Can Learn From Nonprofits
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How-To Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management
By Laura Patterson
With the growth of marketing automation tools and pressure from the C-Suite to prove Marketing's value, marketing ops management is gaining traction; for all but the smallest organizations, it is now a must-have. Read More
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PRO New! PRO Seminar: Retrain Your Brain for Healthier Marketing
You'll discover the marketing concepts that set the tone for optimization, strategy, and—most important—new behaviors that can directly influence your success. You'll also receive a framework to begin the optimization process and set these new actions in motion. Read More
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Survey Says
Marketing Email Year-Over-Year Benchmarks and Trends
By Ayaz Nanji
Consumers are now getting more marketing emails than a year ago, and a higher percentage of those emails remain unopened; however, the subscribers who are engaged are opening more emails than ever. Read More
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Top Acquisitions of the Biggest Tech Companies [Infographic]
By Verónica Maria Jarski
Which companies are the biggest spenders in tech acquisitions? Here's a look at significant tech acquisitions through the years and how those purchases affected business. Read More
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My View Four Things About Branding That B2Bs Can Learn From Nonprofits
By Rolf Wulfsberg
B2Bs often turn to B2Cs for examples of creating a passionate audience. But B2Bs should turn to nonprofits instead. Here's why. Read More
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Aug 26
FREE Seminar—The Rise of the Data-Driven Marketer
Aug 28
PRO Seminar—Retrain Your Brain for Healthier Marketing
Sep 3
FREE Seminar—Crush the Global Market: Convince Your Boss It's Time to Translate!
Sep 11
PRO Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Oct 2
MarketingProfs University—Content Marketing Crash Course
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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