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| By Dan McDade |
| Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is more" approach is the answer.
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| By Verónica Maria Jarski |
| What can marketers learn from journalists? Good storytelling. Here are seven ways marketers can wield journalism skills to produce content that grabs attention and encourages conversation.
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| Make the most of your blogging efforts with SmartTools: Blog Marketing—the quick-and-easy online service with a step-by-step blueprint for creating a blog that attracts new business, engages current customers, and effectively communicates your value proposition.
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By Carlos Hidalgo
My brother had the opportunity to meet Bono, the lead singer of U2. Bono asked all the questions and seemed genuinely interested in learning about my brother. It made me wonder how that dynamic applies to companies/buyers.
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Aug 31 |
FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix |
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Sep 8 |
FREE Seminar—Interact More with Virtual Events & Environments sponsored by Unisfair |
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Sep 9 |
Digital Marketing World—Smarter Marketer free online conference |
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Sep 15 |
PRO Seminar—What Marketers Should Know About Google with Maile Ohye |
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Sep 15-30 |
MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND |
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Sep 22 |
PRO Seminar—The State of the Thank You Economy with Gary Vaynerchuk |
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Mar 29-30 |
SocialTech 2012—Drive leads and sales Get notified when registration opens | |
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