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In This Issue
+ How-To: How to Close the Gap Between Sales and Marketing
+ Survey Says: B2B Inbound Marketing: Top Goals, Tactics, and Challenges
+ PRO Take 10: No More Boring Blogs: Top Five Content Ideas for Your B2B Blog
+ Infographic: Marketers' Perceptions of Real-Time Marketing
+ My View: Five Signs That Your Website Needs Revamping
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Advertisement  Want to improve conversion rates? Learn how predictive marketing tools can uncover leads with the highest probability to close. Download the new ebook: Decoding Predictive Marketing.
How-To How to Close the Gap Between Sales and Marketing
By David Meerman Scott
Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But it doesn't have to be that way. Read More
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PRO Take 10: No More Boring Blogs: Top Five Content Ideas for Your B2B Blog
In just 10 minutes, you'll learn how to create an inspired B2B blog that is NOT boring. You'll discover the top five content ideas you can use right away, and learn why and how the right kind of content can help your blog grow your business. Read More
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Advertisement  B2B marketers at companies like DocuSign and Citrix are taking lead scoring to the next level with Lattice. Watch this short video to learn how Predictive Lead Scoring integrates with your marketing automation and CRM systems to identify leads with the highest likelihood to convert. View now.
Survey Says
B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges
By Ayaz Nanji
B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2. Read More
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Marketers' Perceptions of Real-Time Marketing [Infographic]
By Verónica Maria Jarski
Some 88% of marketers say real-time marketing is important in 2014, according to a recent survey. So, why is it important? And how are marketers using real-time marketing? Read More
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My View Five Signs That Your Website Needs Revamping
By Scott Mickelson
Think your website might need a major makeover but you aren't sure whether you need to start from scratch? These are the signs that you do. Read More
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Aug 28
 PRO Seminar—Retrain Your Brain for Healthier Marketing
Sep 3
 FREE Seminar—Crush the Global Market: Convince Your Boss It's Time to Translate!
Sep 11
 PRO Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Sep 16
 FREE Seminar—Email Marketing Benchmarks: How Do You Stack Up Against the Best?
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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