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MarketingProfs
Aug 30, 2017 Vol. 16, No. 168
In this issue
1. How-To: 5 Keyword Types Small Business Owners Need to Track for Social Media & Web Monitoring
2. Podcast: Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass
3.  PRO  How-To Guide: The 3Cs of Successful Positioning
4. Survey Says: The Customer Service Issues That Annoy Consumers Most
5. Infographic: The Complete Guide to Twitter Advertising Targeting Options
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How-To
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Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring
By Aleh Barysevich
Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? Read More
Podcast
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Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER, his new book. Read More
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How-To Guide: The 3Cs of Successful Positioning
Just as positioning is the foundation of successful marketing, the 3Cs are the foundation of a positioning strategy that will set you apart from your competitors. In this 15-page guide you'll learn how to use the 3Cs to develop your own positioning strategy. Read More
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Survey Says
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The Customer Service Issues That Annoy Consumers Most
By Ayaz Nanji
Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The Northridge Group. Read More
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AT-A-GLANCE
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The Complete Guide to Twitter Advertising Targeting Options [Infographic]
By Laura Forer
Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right audience. Read More

event calendar

Aug 29
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