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In This Issue
+ How-To: How to Influence Customer Behavior by Making Your Ideas Stick
+ Survey Says: US Marketers Skeptical of New Website Domain Extensions
+ PRO Take 10: Day One With Marketing Automation, What to Do?
+ Infographic: The Five Essential Elements of a Great Company Story
+ My View: Do You Know When It's Time to Rebrand?
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How-To How to Influence Customer Behavior by Making Your Ideas Stick
By Ken Ribotsky
Change is tough. That's why most people resist it at all costs. So, how do you get people to change an ingrained behavior, such as switching from a competitor's product to yours? Read More
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PRO Take 10: Day One With Marketing Automation, What to Do?
In just 10 minutes, you will learn the key steps necessary to ensure a quick and efficient installation and a full migration from your current systems. You'll be able to design your own implementation plan, become an internal expert, and demonstrate the ROI of your marketing automation platform. Read More
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Advertisement  Powerful email marketing doesn't have to be difficult. Campaign Monitor makes it easy to segment your lists, set up automated campaigns, and get great reporting on the results. Visit www.campaignmonitor.com to get started.
Survey Says
US Marketers Skeptical of New Website Domain Extensions
By Ayaz Nanji
US marketers are more skeptical about the launch of new domain name extensions—such as .NYC and .music—than other US business professionals and marketers in other countries, according to recent research from Sedo. Read More
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Quick Take
The Five Essential Elements of a Great Company Story [Infographic]
By Sandra Stewart
Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative. Read More
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My View Do You Know When It's Time to Rebrand?
By Tom Dougherty
When sales are down and growth is slow, companies usually decide to tweak their advertising or change agencies. They rarely work on their branding. Maybe they should. Read More
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Aug 5
FREE Seminar—The New Reality of Marketing and Selling to the B2B Buyer
Aug 7
PRO Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 8
Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success FREE!
Aug 14
PRO Seminar—Putting the User Back Into the User Experience
Aug 14
MarketingProfs University—Search Marketing School
Aug 19
FREE Seminar—Why 'Process' Isn't a Dirty Word—Five Tips to Get Back Time to Be Creative
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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