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In This Issue
+ How-To: Six Email Marketing Mistakes to Avoid
+ PRO Seminar: The Fundamentals of Paid Search
+ Survey Says: People More Willing to Share Info With Retailers Than SocNets
+ Quick Take: Is Outsourced PPC Right for You?
+ My View: Mobile Marketers, Want to Speak at the MarketingProfs B2B Forum?
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Advertisement  Free Kit: Learn How To Organize Your Social Enterprise.This free kit from HootSuite Enterprise demonstrates the principles of organizing your business for social expediency and highlights best practices for social media success. This kit includes a free webinar and a white paper. Download now.
How-To Six Email Marketing Mistakes to Avoid
By Janelle Johnson
Email might not be as shiny as social media, but it's still arguably the most powerful marketing tool around. So how do you maximize this old workhorse for new gains? In part by avoiding these common mistakes. Read More
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PRO PRO Seminar: The Fundamentals of Paid Search
In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more. Join us and learn how to kick your search strategy up a notch! Read More
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Advertisement  LAST CHANCE! B2B Forum Early Bird rate ends Wednesday. Register with code BIRD and save more: you'll pay just $1,095--that's $500 off the standard price. Featuring 30+ presentations, 60+ experienced marketers, and tons of fun. Join us in Boston Oct 4 – 5 (workshops Oct 3). Register now.
Survey Says
Consumers More Willing to Share Info With Retailers Than Social Networks
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience. Read More
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Quick Take
Is Outsourced PPC Right for You?
Have you considered using an agency to handle your PPC campaigns? If you're exploring the option, consider these examples of added value you should expect from outsourcing—and a couple of things you shouldn't. Read More
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My View Hey, B2B Mobile Marketers: Want a Chance to Speak at the MarketingProfs B2B Forum?
By Ann Handley
Are you a mobile marketer who focuses on B2B? Have a good story to tell? Enter our Case Study Challenge for a chance to be a featured speaker at the MarketingProfs B2B Forum this October 3-5 in Boston. Read More
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Aug 7
 FREE Seminar—Mobile Customer Path: From Click to Conversion
Aug 9
 PRO Seminar—The Fundamentals of Paid Search
Aug 9-27
 MarketingProfs University—Search Marketing School: PPC save $200 with code SEARCHPPC
Aug 14
 FREE Seminar—PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROI
Aug 16
 PRO Seminar—Solutions to 10 Confounding Content Marketing Challenges
Sep 13-Oct 1
 MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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