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MarketingProfs
Aug 6, 2015 Vol. 14, No. 151
In this issue
1. How-To: Top Six Ways to Grow Your Email Subscription List
2. Quick Take: A Seven-Step Surefire Formula for a Sales-Generating Commercial
3.  PRO  Seminar: Words That Stick: How to Make Your Brand Googleable
4. Survey Says: How Media Execs Feel About the Digital Landscape
5. My View: Get Smart About What Intelligent Content Really Means
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Advertisement  Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.
 
How-To
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Top Six Ways to Grow Your Email Subscription List
By Linda West
Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal. Read More
FOR  PRO  Members
Today's PRO Item
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PRO Seminar: Words That Stick: How to Make Your Brand Googleable
We'll explain why you need simple clarity, how to achieve it, and—most important—how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority. Read More
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Advertisement  Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master's degree online from Northwestern University. Download the latest white paper from IMC.
 
Survey Says
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How Media Execs Feel About the Digital Landscape
By Ayaz Nanji
Nearly three-quarters of media executives (71%) are concerned about how to most effectively deliver audience through digital, mobile, and social channels, according to a recent report from Active International. Read More
Quick Take
A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)
By Buddy Vaughn
Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials. Read More
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My View
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Get Smart About What Intelligent Content Really Means
By Andrew Davies
Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match content to buyers. Read More

event calendar

Aug 6 PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 11 FREE Seminar—Develop Your B2B Customer Journey in Six Steps
Aug 13 PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14 Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Aug 25 FREE Seminar—Responsive Design: 10 Dos and Don'ts for Web Pages and Emails
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $300

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