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MarketingProfs
Aug 8, 2017 Vol. 16, No. 152
In this issue
1. How-To: Five Methods for Planning Better B2B Content Experiences
2.  PRO  Take 10: Five Simple Ways to Lower Your Bounce Rates
3. Survey Says: How Holiday-Themed Email Campaigns Perform
4. Infographic: Trends in Social Media Marketing: B2B vs. B2C
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How-To
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Five Methods for Planning Better B2B Content Experiences
By Brody Dorland
Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations. Read More
FOR  PRO  Members
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Take 10: Five Simple Ways to Lower Your Bounce Rates
In just 10 minutes, you'll learn five simple ways to lower your bounce rates—often as much as 20%. We'll discuss common layout and navigation issues and little-known pitfalls that could cause visitors to leave—and you'll learn how to fix them (no programming or coding experience necessary!). Read More
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Survey Says
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How Holiday-Themed Email Campaigns Perform
By Ayaz Nanji
Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. Read More
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AT-A-GLANCE
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Trends in Social Media Marketing: B2B vs. B2C [Infographic]
By Laura Forer
Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic. Read More

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