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In This Issue
+ How-To: How the Digital Customer Narrative Is Changing Marketing
+ Video: The Five Rules of Great Radio—Rule 4 (a)
+ PRO-Favorite Seminar: The Art of Enchantment With Guy Kawasaki
+ Survey Says: Local Business Search—Mobile Surges 34%
+ Quick Take: Remove Attention Barriers From Email Campaigns
+ My View: Make Your Direct Mail Work Better, Stronger, Faster
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Advertisement  Get Social ROI & Harness the Power of the Crowd. Crowd Factory’s Social Campaign fuels some of the world’s largest brands. Now fans & followers can share like never before. Download the latest Whitepaper from Crowd Factory’s CEO Sanjay Dholakia: 5 Ways to Encourage Customers to Share Your Content
How-To Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing
By Jen Evans
Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever. Read More
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Video The Five Rules of Great Radio: Rule 4 (a) [Video]
By Brent Walker
You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. That, actually, is much like a drive through radio advertising. How can you hope to stand out? Read More
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PRO PRO-Favorite Seminar: The Art of Enchantment With Guy Kawasaki
Join Guy Kawasaki as he explains how to influence people's hearts, minds, and actions. Whether you're looking to influence customers, employees, or bosses, you'll learn how to bring about change by being likeable and trustworthy, and explaining a situation in ways others can relate to and embrace. Read More
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Advertisement  Download the "Top 5 Flash Sale Tips" Email Whitepaper
Utilizing flash sale email campaigns can generate a 35% lift in transactions!
Are you engaging your shoppers every day?
Survey Says
Local Business Search: Mobile Surges 34%
Mobile local search is growing at unprecedented levels: 77.1 million subscribers accessed local content via mobile devices in January 2011, up 34% from the 57.6 million who did so one year earlier. Read More
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Quick Take
Four Ways to Remove Attention Barriers From Email Campaigns
What's standing between your email messages and your subscribers? A few attention barriers. Here are four tips to capturing your subscribers' attention when your messages hit their inboxes. Read More
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My View Make Your Direct Mail Work Better, Stronger, Faster
By Jamie Klemcke
As a direct mail marketer, it's ingrained in me to say that any marketing campaign should include direct mail. In reality, brands will get the greatest return when they use direct mail intelligently. Read More
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ReTweet This
@Glennengler Google+ is an "identity service." Social connections, mobile commerce, search—all connected. http://bit.ly/n2vS9C
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Forum Today's Question
By rosche98 8/31/2011 at 8:39 AM
I need a title for a free educational seminar about the importance of owning gold bullion in such a shifting financial environment. Can you offer any suggestions? Go To Question
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Sep 8
FREE Seminar—Interact More with Virtual Events & Environments sponsored by Unisfair
Sep 9
Digital Marketing World—Smarter Marketer free online conference
Sep 13
FREE Seminar—The Next B2B Frontier: Using Display Advertising sponsored by Bizo
Sep 15
PRO Seminar—What Marketers Should Know About Google with Maile Ohye
Sep 15-30
MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Sep 22
PRO Seminar—The State of the Thank You Economy with Gary Vaynerchuk
Mar 29-30
SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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