Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Social Media Is Changing English (and Why It Matters to Marketers)
+ Podcast: How Humor Can Humanize a B2B Brand: Tim Washer
+ PRO How-To Guide: What You Need to Know About PPC
+ Survey Says: Mobile Email Expected to Reach Tipping Point in 2013
+ Quick Take: How to Market to Gen-Y
+ My View: Are You Marketing From a Place of Deep Gladness?
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Is your marketing older than old school? Then join MarketingProfs in Boston at B2B Forum—this is not your father's B2B. Lead gen, social, content, mobile, and more, we've got awesome advice on hot new strategies and tactics to improve your marketing. Oct. 4 – 5 (workshops Oct 3). Register now.
How-To How Social Media Is Changing the English Language (and Why It Matters to Marketers)
By Alex Brown
How social media is transforming the English language offers lessons for businesses and marketers. With the right strategy, marketers can use those insights to achieve social media wins for their organizations. Read More
How-To Image
share Twitter Facebook LinkedIn
Podcast How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts
By Matthew Grant
I talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central—an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy part of your marketing. Read More
Podcast Image
share Twitter Facebook LinkedIn
PRO PRO How-To Guide: What You Need to Know About PPC
This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential. Learn the difference between SEO and PPC, how to effectively start and manage a campaign, and how to measure your results! Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Justify your trip to MarketingProfs' B2B Marketing Forum using our handy fill-in-the-blank word game. We've included all the key details and plenty of places for you to customize based on your business and career goals. Download it now and register for your pass!
Survey Says
Mobile Email Expected to Reach Tipping Point in 2013
More than one-third of email messages across 12 key industries were opened via mobile devices in the first half of 2012, up from 20% one year earlier; moreover, for most brands, email opens via mobile are projected surpass 50% within the next 6-12 months. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
How to Market to Gen-Y
Stressed out about marketing to Generation-Y? You know, those 80 million consumers with some $200 billion in spending power... It's not as tough as you might think. Here's how you can reach them... Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Are You Marketing From a Place of Deep Gladness?
By Matthew Grant
Why do marketers respond to self-help rhetoric and the promise of self-actualization? Perhaps because we harbor the desire to spend time following our dreams and, in doing so, serve and nurture the world. Read More
Author Name
share Twitter Facebook LinkedIn
Sep 12
FREE Seminar—Hail to the B2B Marketing Athlete
Sep 13
PRO Seminar—Why Your Online Strategy Really Is Your Business Strategy
Sep 13
MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
Virtual Conference—Content Marketing sign up for free!
Sep 18
FREE Seminar—Key Tactics for Driving Qualified Leads from Social Content
Sep 20
PRO Seminar—Landing Page Tips to Lift Your Conversion Rate
Oct 4-5
B2B Forum 2012—Boston, MA
Oct 11
MarketingProfs University—Social Media Marketing: The Full Monty save $200 with code BAREITALL
 
advertisement
Advertisement