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By Alex Brown |
How social media is transforming the English language offers lessons for businesses and marketers. With the right strategy, marketers can use those insights to achieve social media wins for their organizations.
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By Matthew Grant |
I talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central—an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy part of your marketing.
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This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential. Learn the difference between SEO and PPC, how to effectively start and manage a campaign, and how to measure your results!
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Mobile Email Expected to Reach Tipping Point in 2013 |
More than one-third of email messages across 12 key industries were opened via mobile devices in the first half of 2012, up from 20% one year earlier; moreover, for most brands, email opens via mobile are projected surpass 50% within the next 6-12 months.
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How to Market to Gen-Y
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Stressed out about marketing to Generation-Y? You know, those 80 million consumers with some $200 billion in spending power... It's not as tough as you might think. Here's how you can reach them...
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By Matthew Grant |
Why do marketers respond to self-help rhetoric and the promise of self-actualization? Perhaps because we harbor the desire to spend time following our dreams and, in doing so, serve and nurture the world.
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