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| By Dave Hawley |
| A Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they have enormous purchasing power. But their unique generational characteristics require a shift in tactics.
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| By Kerry O'Shea Gorgone |
| Aviation and hospitality industry marketer Uthpala Kumara of JKCS offers insights into building relationships in B2B industries that have long and complex buying cycles.
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| In this 28-page guide, you’ll find an 8-step plan for creating the ultimate case study—one that meets both your goals and prospects' needs. Learn to set the right goal for the results you want and find the right subject to write about; also, get tips for spreading the word about your case study... and much more!
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| By Joe Marcallini |
| Mobile search prompted 30 billion calls to businesses in 2013, and that number is growing. Are you prepared to capture those valuable mobile leads?
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