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| By Laurel Sutton |
| Naming or renaming your business or product can be one of your toughest challenges. Whether you decide to do it yourself or hire help, you need to know some basics about the sometimes-weird world of naming.
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| Brands are publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. Editing is also vital for product design and development, Tom Fishburne argues.
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| This how-to guide will teach you everything you need to know about setting up an effective Facebook ad campaign, from creative to targeting to budget and more. You'll also learn how to measure your results and improve future campaigns.
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| Online Deals Forecast to Reach $3.6B in 2012 |
| US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in 2011, according to a report by BIA/Kelsey. However, the forecast signals a maturing market.
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By Kristina Jaramillo
Merely putting "expert" on your LinkedIn profile means nothing. (The term is so overused!) Here's how to go about boosting your LinkedIn profile to actually establish your expertise.
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