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In This Issue
+ How-To: Build a Business to Thrive Online and Offline
+ Slide Show: How to Reach Your Baby Boomer Audience
+ PRO: Skyrocket Your Conversion Rate With SmartTools
+ Survey Says: CMOs—Where Are the Marketing Innovators?
+ Quick Take: Three Tips for Making a Business Social
+ My View: Does Groupon Need Saving?
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Advertisement  Get Social ROI & Harness the Power of the Crowd. Crowd Factory’s Social Campaign fuels some of the world’s largest brands. Now fans & followers can share like never before. Download the latest Whitepaper from Crowd Factory’s CEO Sanjay Dholakia: 5 Ways to Encourage Customers to Share Your Content
How-To Screen and Street Appeal: Building a Business to Thrive Online and Offline
By Bill Post
Many businesses take great pains to build and nurture their offline brand, yet they drop the ball when they take their messages online. Avoid that problem with these five tips to connecting your online and offline identities. Read More
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Slideshow How to Reach Your Baby Boomer Audience [Slide Show]
By Christian Gulliksen
If you're in business, you almost certainly sell a product or service to Baby Boomers. And they're aging. They might not be social media addicts, so you'll need an old-school marketing channel to meet their specific preferences. Read More
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PRO Skyrocket Your Conversion Rate With SmartTools: High-Performance Landing Pages
Your landing pages can make or break your online advertising campaigns. Create effective ones easily with SmartTools: High-Performance Landing Pages—the quick-and-easy online service with a step-by-step blueprint for creating landing pages that convert. Read More
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Advertisement  Download the "Top 5 Flash Sale Tips" Email Whitepaper
Utilizing flash sale email campaigns can generate a 35% lift in transactions!
Are you engaging your shoppers every day?
Survey Says
CMOs: Where Are the Marketing Innovators?
In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their companies. Read More
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Quick Take
Three Tips for Making a Business Social
Turning a B2B enterprise into a social business involves making some changes to your organization's culture. Here are three tips that will help you effectively tap into your resources—and successfully go social. Read More
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My View Does Groupon Need Saving?
By Paul Fabretti
Groupon's website traffic has reportedly declined nearly 50% in recent months. So what now for the voucher site that was touted as a multibillion-dollar takeover target just this summer? Read More
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@swoodruff The best-kept secret for stellar customer service https:////ow.ly/6iA8v @drewmclellan
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Forum Today's Question
By mgredu 9/1/2011 at 8:08 AM
Hundreds of people are downloading my order forms, but no sales are coming through. What's keeping them from purchasing my products? Go To Question
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Sep 8
 FREE Seminar—Interact More with Virtual Events & Environments sponsored by Unisfair
Sep 9
 Digital Marketing World—Smarter Marketer free online conference
Sep 13
 FREE Seminar—The Next B2B Frontier: Using Display Advertising sponsored by Bizo
Sep 15
 PRO Seminar—What Marketers Should Know About Google with Maile Ohye
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Sep 22
 PRO Seminar—The State of the Thank You Economy with Gary Vaynerchuk
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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