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MarketingProfs
Sep 24, 2018 Vol. 17, No. 125
In this issue
1. How-To: Four Ways Design Can Help You Market to Women
2.  PRO  On-Demand Seminar: How the Most Creative Marketers Do What Others Don't Dare
3. Survey Says: 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
4. Infographic: How Marketers Can Be Strategic Influencers in Companies
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Advertisement  With AdRoll's help, TeePublic's holiday campaign beat Adam's initial sales goals by 2x. Learn how other top marketers, like TeePublic's Adam Lasky, #DareToGrow their businesses using AdRoll. Attract the right shoppers and generate more sales using the AdRoll's Growth Platform.
 
How-To
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Four Ways Design Can Help You Market to Women
By Stephanie Yung
Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign. Read More
FOR  PRO  Members
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On-Demand Seminar: Unthinkable: How the Most Creative Marketers Do What Others Don't Dare
Discover how some of the world's most creative marketers earn attention, and learn why we need to step back from our obsession with best-practices. You'll leave with ideas inspired by case studies on how to do the unthinkable and create better content marketing that actually stands out. Read More
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Advertisement  Every business needs growth. Learn how to master it with these top marketers. Kick start your growth by attracting the right shoppers and generating more online sales. Discover how other top marketers from companies like TeePubilc, Sunski and more #DareToGrow with AdRoll.
 
Survey Says
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2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
By Ayaz Nanji
The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group. Read More
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AT-A-GLANCE
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How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]
By Laura Forer
Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and how you can make your marketing voice heard. Read More

event calendar

Sep 25
Free Seminar—How to Succeed With ABM
Oct 2
Free Seminar—How to Turn Static Content Into Dynamic Webinars
Nov 13-16
B2B Marketing Forum—65 sessions, four keynotes, creative networking & more!

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