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In This Issue
+ How-To: Build Instant Rapport With Your Customers
+ PRO: Is Your Company Ready to Respond to a Social Media Crisis?
+ Survey Says: Deliverability Still a Problem for Email Marketers
+ Quick Take: Four Game-Developer Tips That Work for Marketers
+ My View: The Six Most Important Online Marketing Metrics Ever
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How-To Jeff Bezos and the Shoe-Store Owner: How to Build Instant Rapport With Your Customers
By Aman Basanti
In April 2009, Amazon founder and CEO Jeff Bezos convinced Zappos founder Tony Hsieh to sell his online shoe store despite his initial reluctance. The story serves as a lesson to all marketers on building rapport with customers. Read More
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PRO PRO Seminar: Is Your Company Ready to Respond to a Social Media Crisis?
Join us this Thursday, September 29, as analyst and thought leader Jeremiah Owyang presents his latest research with MarketingProfs detailing how companies organize, develop processes and policies, and are investing in social business. Read More
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Advertisement  Tick-tock! Flash Sale emails sent after 3pm tend to perform better than mid-day or Lunchtime sales. Free report. Learn the tricks of the trade before time runs out!
Survey Says
Deliverability Still a Problem for Email Marketers
Some 81% of all permission-based commercial emails worldwide were delivered to recipients' inboxes in the first half of 2011, while the balance of messages fell prey to spam or junk folders (7%) or simply went missing (12%). Read More
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Quick Take
Four Game-Developer Tips That Work for Marketers, Too
Do you have your game face on? Integrating game mechanics into your marketing can greatly enhance your efforts. Here are four takeaways from game developers that'll help you engage—and get results. Read More
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My View The Six Most Important Online Marketing Metrics Ever
By Jim Sterne
Because the Internet is an integral part of everyday life, online behavior is an excellent indicator of marketing prowess. You can use interactive data to measure the success of all your marketing. But what should you measure? Read More
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ReTweet This
@ThomasClifford Here's how to boost your content's credibility (prior to publication): https:////bit.ly/p29qvA via @junta42
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Forum Today's Question
By Brian McGuire 9/23/2011 at 12:34 PM
Can you suggest a method for tracking a marketing team's capacity versus workload without the burden of tracking hours for each project? Go To Question
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Sep 15-30
 MarketingProfs University LIVE—Search Marketing School
Sep 29
 PRO Seminar—How to Respond to a Social Media Crisis with Jeremiah Owyang
Oct 11
 FREE Seminar—Creative Best Practices for Mobile Optimization sponsored by Experian
Oct 13
 PRO Seminar—How Not to Get Beheaded in the Video Revolution with Steve Stockman
Oct 14
 Digital Marketing World—B2B Marketing free online conference
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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