MarketingProfs Today: Search Ad CPA and Conversions | 6 Data Mistakes | Presentations | Digital Advertising Predictions

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In this issue

1.	How-To: Eight Ways to Reduce Search Ad CPA and Boost Conversions
2.	Article: How Data Can Lead You Astray: Six Costly Mistakes
3.	PRO NEW Interactive Course: Presentations
4.	Survey Says: Consumers' Gift Card Preferences in the Digital Age
5.	Infographic: 2018 Digital Advertising Trends: Which Predictions Came True

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How-To

Eight Ways to Reduce Search Ad CPA and Boost Conversions

By Chandal Nolasco da Silva

Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA. Read More

How Data Can Lead You Astray: Six Costly Mistakes

By William Gadea

We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down. Read More

FOR PRO Members

NEW Interactive Course: Presentations

In this 90-minute program, you'll learn how to turn your presentations—whether they use slides or not—into learning tools that bring a message to life, making the message memorable for the audience. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

Consumers' Gift Card Preferences in the Digital Age

By Ayaz Nanji

Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network. Read More

AT-A-GLANCE

2018 Digital Advertising Trends: Which Predictions Came True [Infographic]

By Laura Forer

Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? Read More

event calendar

Sep 11	Free Seminar—Webinar Benchmarks Report 2018
Sep 13	Teach Me How—How to Build Presentations That Make People Say YES
Sep 14	Virtual Conference—Marketing Strategy \| 3 online sessions—FREE!
Sep 18	Free Seminar—A No-BS Demo of Mautic's Marketing Automation Platform
Sep 25	Free Seminar—How to Succeed With ABM
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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