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In This Issue
+ How-To: A Quirky Experiment Proves the Value of Story-Driven Content
+ Slide Show: The Battle of the Smartphones: Android vs. iPhone
+ PRO Favorite Take 10: Tactical Tips for Increasing Your Website Conversion
+ Survey Says: The Skinny on Mobile Web Users
+ Quick Take: How to Clear the Gmail Hurdles
+ My View: Does Klout Discrimination Exist?
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How-To A Quirky Experiment Proves the Value of Story-Driven Content
By Ryan Bigge
How much is a $3 ashtray purchased at a yard sale worth on eBay? If it includes a short story by William Gibson, then it's worth $101. Still don't believe in the alchemistic powers of a great story? Read on... Read More
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Slideshow The Battle of the Smartphones: Android vs. iPhone [Slide Show]
By Christian Gulliksen
In a marketplace dominated by Android, mobile traffic to websites has more than doubled in the past year. But the image of Android's near monopoly changes when filtered through an e-commerce lens. Read More
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PRO PRO Favorite Take 10: Tactical Tips for Increasing Your Website Conversion
Constant improvement and optimization of your website can mean increased customer retention, search engine rankings, traffic, and ultimately more leads and sales. In just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away! Read More
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Survey Says
Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles
Among US mobile Web users, mobile media (via phones and tablets) is the the most popular way to consume media content, accounting for 3 hours of the total 9 hours spent consuming media via all platforms during the day. Read More
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Quick Take
How to Clear the Gmail Hurdles
If you're a Gmail user, you know how vigorously the service defends your inbox from unwanted email. So much so, in fact, that users have to jump through some hoops to be able to easily see all their emails. So how can you, as a marketer, stay in Gmail's good graces—and its prioritized inbox? Read More
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My View Does Klout Discrimination Really Exist?
By Kerry O'Shea Gorgone
Can companies refuse to hire you because your score on Klout, a measurer of online influence, is too low? Isn't that discrimination? Read More
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