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MarketingProfs
Jan 14, 2017 Vol. 6, No. 2
In this issue
1. How-To: Seven Marketing Automation Predictions and Best-Practices for 2017
2. Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the Boat
3. Podcast: Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry
4.  PRO  On-Demand Seminar: Hug Your Haters
5. Survey Says: The Most Important Google Search Rank Factors
6. #SocialSkim: Why LinkedIn Just Lost 6 Million Users; Twitter’s Plans to Shift Course; more...
7. At-a-Glance: The Ultimate Local SEO Guide
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How-To
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Seven Marketing Automation Predictions and Best-Practices for 2017
By Tom Ryan
If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind. Read More
Video
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Marketing Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the Boat
By Keith Jones
Once Marketing hands off a lead to Sales, it's all too often assumed the marketer's job is done. But to close sales, the two departments must collaborate—row together, in sync and in alignment—during the entire buyer's journey. Read More
Podcast
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Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
The VP of marketing at sales and marketing analytics company Full Circle Insights discusses how to measure marketing ROI in any industry, from software and technology to sports (even the game of polo!). Read More
FOR  PRO  Members
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On-Demand Seminar: Hug Your Haters
New York Times best-selling author Jay Baer will show you why you need to hug your haters and embrace complaints. You’ll learn specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and much more. Read More
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Survey Says
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The Most Important Google Search Rank Factors [Infographic]
By Ayaz Nanji
Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics. Read More
Quick Take
#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This Week
By Christian Neri
This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more... Read More
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At-A-Glance
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The Ultimate Local SEO Guide [Infographic]
By Laura Forer
Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge. Read More

event calendar

Jan 17
FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19
PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Jan 24
FREE Seminar—Top 10 Advocacy and Referral Strategies for 2017
Jan 31
FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 10
Virtual Conference—Content Marketing | 3 online sessions FREE!
Oct 3-6
B2B Marketing Forum—Save $800 when you register by January 31

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