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In This Issue
+ How-To: Personal Branding Trends for 2014 (Part 1)
+ Podcast: Revenue and the CMO: Author Glenn Gow
+ #SocialSkim: Golden Globes, Fleeing Facebook, Google Analytics, Amazon
+ PRO: Content Marketing Trends to Kick-Start Your Communications Plan
+ Survey Says: How to Get More Retweets
+ Infographic: Why Marketers Need to Care About Social Search
+ My View: Seven Ways Corporate Events and Tradeshows Are Evolving
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How-To Personal Branding Trends for 2014 (Part 1)
By William Arruda
Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year of personal branding evolution—not revolution. Read More
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Podcast Revenue and the CMO: Author Glenn Gow
By Kerry O'Shea Gorgone
Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization. Read More
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PRO Seminar: Content Marketing Trends to Kick-Start Your Communications Plan
This PRO seminar will share best-practices and practical advice on how to use brand journalism, sponsored content, and content from employees and customers to help tell your story. We'll also discuss the four biggest content marketing trends for 2014. Read More
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Survey Says
How to Get More Retweets
By Ayaz Nanji
Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks. Read More
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Quick Take
#SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!
By Angela Natividad
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, a easy way to search for images by usage rights, and the skinny on Amazon's new ad network. Read More
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My View Seven Ways Corporate Events and Tradeshows Are Evolving
By Kristine Mason
Corporate events and tradeshows aren't new, but the way they are being orchestrated has changed significantly in the past decade. Read More
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Jan 21
 FREE Seminar—Don't Just Generate the Lead, Control the Outcome
Jan 22
 FREE Seminar—How to Impress Your Boss, Get ahead, and Tighten Your Bottom (Line) in 2014
Jan 23
 PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
Feb 6
 PRO Seminar—The Psychology of Email Response: Tactics for Engagement and Conversion
Feb 13
 MarketingProfs University—Present & Persuade Use code PERSUADE to save $200
Feb 14
 Virtual Conference—Content Marketing: Create and execute killer content Sign up for free!
Oct 9-10
 B2B Forum 2014—Boston, MA Register by February 1 and save up to $800
 
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