Your Source for What Matters in Marketing • From the Team at MarketingProfs |
Saturday, January 19, 2019 |
Hello, discerning marketers!
Here's this week's roundup of MarketingProfs content. Enjoy!
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Planning for Effective Demand Generation: A Course |
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A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue… and avoid common pitfalls that so many companies encounter. Ready to get started? |
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Why Consumers Click on Paid Search Ads [Study] |
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Consumers say the main reasons they click on paid search ads are that the units directly answer their search queries and the ads mention familiar brands. Why else do they click, on which sites do they click on ads, and what types of search ads do they click on? Find out! |
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—Vahe Habeshian, Director of Publications
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