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| By Pawan Deshpande |
| Content marketers made so much progress in 2011, it's impossible not to ask what 2012 might bring. Here is a look at one thought leader's take on the best, and worst, content marketing practices of 2012.
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| By Christian Gulliksen |
| Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively influencing the influencers.
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| In just 10 minutes, learn how to create a basic lead generation form in MailChimp. You'll get the scoop on customizing your offer, design, delivery options, and you'll discover how to experiment with different types of forms.
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Three Ways to Enhance SEO With Twitter
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| Twitter, having pulled ahead of many other social media platforms, should now be an important part of your search strategy. It has quickly become critical to your search engine optimization (SEO) efforts. Here's how you can turn your Twitter account into an SEO machine.
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By Dragos Ilinca
This infographic tries to demystify how the most successful social media practitioners are using the pillars of social media (monitoring, analytics, engagement, reporting, collaboration) to solve business problems.
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Imagine: You've just bought a brand-spanking new Apple iPad 2; you rush home to give it a try; you carefully unpack the sealed box only to reveal... a tablet! "Well, duh!" you say... But no! We're talking tablet—as in... a lump of clay. Read More (knowledge of cuneiform not necessary).
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